Business Tourism Impact
London & Partners is the capital’s official promotional agency, with responsibility for advocating the capital for business and leisure tourism, study and inward investment. Funded by the Mayor of London, L&P is required to report back on the value of their work and the return it generates against investment.
We undertook a detailed modelling exercise informed by over 100 surveys with event organisers alongside industry benchmark data, to estimate the economic impact of London & Partners’ work to attract business tourism to London. We presented London & Partners with the findings as well as a live model to enable them to estimate the impact of future events.
The study output has enabled London & Partners to benchmark their business tourism support against the other strands of their work and to demonstrate its value as a workstream. The findings of the exercise have also helped the organisation to focus on those activities and event types which generate the most economic impact for the city and return on investment for funders.
Estimating the economic impact of attracting business tourism to the capital
London & Partners