Bradford Conference Viability

Bradford Conference Viability

As part of ongoing efforts to regenerate the city of Bradford, Bradford Centre Regeneration wanted to explore the possibility of improving and enhancing its conferencing facilities.

Our study was commissioned as an early-stage, exploratory piece of research to review the conferencing market and identify potential opportunities. Our brief was subsequently extended by the University of Bradford to test the feasibility of expanding its own conferencing activity. We examined the growth trajectory of the national, regional and local conference market via detailed consultations with key stakeholders, venue operators and conference market agents. We also carried out a comprehensive review and physical inspection of existing facilities in Bradford and West Yorkshire.

Our main study report included a series of high level options for a new conference facility in the city. A separate report was produced which advised the university on how best to respond to emerging market opportunities.
 

Testing the market for a new conferencing facility in Bradford, coupled with specific research into the University conferencing sector. High level options to expand the city’s offer were developed.

Client

Bradford Centre Regeneration